Trustworthiness in Business

The meeting today went well. The format changed at the last minute. What was anticipated to be a more formal setting turned into a 2-hour informal discussion. It was all good though. It may take a couple of additional visits to get a deal put together, but it looks promising.

These meetings are exhausting. I get "keyed up" prior to them and then experience a big letdown afterward -- no matter whether they are good or bad. I think it is due to fatigue. After a good night's rest it will be easier to critically evaluate the discussions.

This particular opportunity could catapult our company to a much higher level of recognition in the industry while providing a steady stream of business. The prospect in this case is considered a major player in the industry. Part of the structure that we are evaluating is a co-marketing arrangement with them that would create a brand identity. It definitely has the potential of a large win-win scenario.

Tomorrow begins the follow-up and follow-through stage of the process. We each have tasks to accomplish quickly that will determine movement to the next stage of discussions. Say what you will do and do what you say. Reputation is crucial. We have worked hard to build a solid reputation of excellent service, timely delivery, and value for the investment.

I've always tried to teach my kids that the only thing you truly own in this life is your word. Everything else can be taken away from you (just read up on Job in the Old Testament). Whether or not your word is trustworthy defines who you are to a large extent. Will you deliver on your promise? Will you do what you said you would? The perception that others have of you in this regard can often determine your success or failure. Many businesses and individuals have lost sight of the value of honesty, integrity, and trustworthiness. It's too bad.