I had a great meeting with a customer this morning. They are planning a trip in which they will be recruiting new customers for their business and working with existing customers. They asked if I would like to go with them to talk about the services that we offer. I jumped on it "in a heartbeat!" What better way to strengthen a customer relationship than to help them build their business. This particular customer is very large and there is a lot of growth potential with them.
We will be doing what we call "producer meetings." These are evening meetings where we invite cattle producers to a meal and presentation. We are planning a week-long trip in which we will put on one of these meetings each night and during the day will meet with individual producers. The large customer that I am working with has a strong base in the areas that we will be traveling to and will be introducing me to their existing customers as well as to prospects.
The service that we provide can be administered at several different points in the production stream. The earlier in the stream that it is done, the greater the potential benefit to all concerned. Our customer is wanting to push the process to the the cow/calf level -- which is the ideal point. In that way, their customer will receive the full benefit of our service as their cattle move through the production cycle. It is a win-win-win proposition.
On a totally different note, I have been asked to start writing a weekly news article for our newspaper. Each Thursday, the paper has an agriculture section and they have asked me to write for that section. The first article will be published this week. It will be a little extra work, but I think well worth it. No, it won't be as Panhandle Poet, it will be under my real name.
One of the things taught by many experts is that it is important to be considered expert in your field -- whatever that might be. One step in becoming an "expert" is to be published as such on items of interest to your business, your customers, and your prospects. I will be attempting to submit some of the articles that I write to trade publications as well as to our local paper. We will see how it works out.
6 comments:
I have no dought that you will be great in your articles.
You go PP and I wish you only the best.
Thank you Ranando.
That's so cool that you get to write for the paper. I know you'll have fun.
You sure stay busy. Don't you ever just get bone tired of work?
Hermit: I do sometimes get tired, but I enjoy my work most of the time. It is usually a good tired -- a feeling of accomplishment. I think God calls us to be working and building and while we are about working and building we are to be witnesses for Him and of His power in our life. Sometimes I think that it is Him giving me energy. When I rely on my own strength, I do get tired, and disappointed, and disheartened, and overwhelmed -- until I realize that I lost sight of God and He gives me rest when I turn back to Him and rely on Him.
Great stuff Panhandle! Your paper have a web site?
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