Being "social" has never been my strong suit. It is something that I do because it is necessary, but not because I enjoy it. Yesterday required social engagement.
I have been on the Board of Directors of our Northeast Texas Beef Improvement Organization (NETBIO) almost since we moved to this part of the world. It is an organization which was started in 1998 as both a means of educating local cattle raisers on "best" production practices and as a vehicle for having special pre-conditioned stocker and feeder calf sales.
The first sale was in November of 1998, so, yesterday's sale marked the 20th anniversary. As part of the commemoration of the event, we had a barbeque lunch and trade show at the auction barn prior to the sale. As a member of the Board it was part of my responsibility to "be social" with those in attendance, including the various vendors who help support our group through their sponsorship donations.
Just a few short years back I would have been one of those vendors. It is important that organizations let those vendors know how much their support is appreciated. It can be as simple as a "thank you for your support" or, even better, an expression of genuine interest in their products and how they might be utilized in your operation. It is a symbiotic relationship.
It is easy to become irritated with salespeople who are always trying to "sell you something" -- especially when you are busy and pressed for time. Just remember that they are trying to make a living and their approach to you about their products is part of their job. Take the time to develop a relationship with them and I think you will find many who truly bring value through their knowledge as well as their products. They can become your ally when things aren't going as planned. The good ones help to solve problems.
Unlike unsolicited robo-calls....(see yesterday's post)
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