Neal checking out the young bulls.
Their focus is to maximize beef production per acre while operating at the peak sustainable capacity of their range. They seek to pass their knowlege to other producers both in genetics and in education. The ranch has received many environmental stewardship awards and that stewardship is reflected in the productivity of the operation.
Not only does the ranch seek to maximize the economic side of ranching, it also seeks to produce better quality meat for the consumer. This is done through carefully selecting for tenderness and other traits which make the end product more appealing to the consumer.
A few of the 163 bulls offered.