A newborn baby cries. Why? To sell its mother on the idea that it needs something -- probably food. How many times does a 2-year old ask for a cookie? Just once and accept no as the answer? Not likely. They ask over and over again until you either give in, or get upset with them. They are trying to sell you on the idea that they should have a cookie.
In the morning when you are lying in bed thinking, "I don't want to get up," but you do anyway, why do you do it? It's because you sold yourself on the idea that it was the thing to do. We sell ourselves to prospective spouses, we sell ourselves to prospective employers, we sell ourselves every day of our lives. Yet, if you mention a career in sales to most people, their eyes bug out and they say, "Oh, I could never be in sales."
Why is that? I believe it is because most people have an inordinate fear of rejection. They are afraid that someone will not buy what they are selling. I like the line from "Dune" that says, "fear is the mind killer." It is true. Most people fail at sales because of fear. It is the fear of rejection.
In sales, if someone says that they don't want your product or service, they usually aren't rejecting you, they're honestly telling you that they don't believe that your product or service fits their needs. If you take it as a personal rejection, you will fail.
For several years, I lead a sales team consisting of 12 salesmen. I taught them to accept rejection as a victory. Why? Because on the average, it takes 9 sales calls to make 1 sale. I told them to start counting. After the first NO, that was one. The second NO was two -- and so forth. Almost without fail, they made a sale before they reached 9 which is the average. They beat the odds because they were looking positively at the experience of being told NO. Each NO brought them one closer to YES. It came down to their attitude.
Isn't it amazing how important attitude is in our life? If we approach each day in a positive fashion, the results are almost always positive. If we start the day with a negative attitude, we usually end the day in the same manner. We see everything that occurs to us in the worst possible light.
One of my favorite poems of all time is called "Attitude", by Chuck Swindoll.